Press

March 03, 2008

PENTAX LAUNCHES SAIL AWAY PROGRAM

PENTAX LAUNCHES SAIL AWAY PROMOTION

TO PROMOTE BINOCULAR LINE:

GRAND PRIZE PANAMA CANAL & COSTA RICA CRUISE TO BE AWARDED

GOLDEN, CO. (March 3, 2008)…PENTAX Imaging Company has launched the PENTAX Sail Away Program to introduce consumers to select models of binoculars.  From now until May 31, 2008, any customer who participates in a PENTAX binocular demonstration will qualify to enter the PENTAX Sail Away Sweepstakes for a chance to win a Cruise West cruise for two from Costa Rica through the Panama Canal or PENTAX products.  A binocular demonstration consists of visiting a participating retailer and asking for a hands-on demonstration of one of the binocular models or viewing a binocular product video available on-line. Consumers may enter the Sail Away Sweepstakes at www.PentaxSailAway.com.

*No purchase is necessary for the consumer.  Limited to U.S. residents only and one entry per person.  Official contest rules and product video posted at:  http://www.pentaxsailaway.com/video.php                  

     Hosted by Cruise West (www.cruisewest.com), winners will board the 100-guest Pacific Explorer and experience remote jungles, pristine beaches, native villages and abundant wildlife including over 850 bird species.  Cruise destinations include Manuel Antonio National Park, the San Blas Islands, Caletas Beach, and Golfo Dulce. Some of the more noteworthy birds in the region include Bright-Billed Toucans, the Quetzal, the Scarlet Macaw and a variety of hummingbirds including the Green-Crowned Brilliant, the Purple-Throated Mountain Gem, and the beautiful Fiery-Throated Hummingbird.  Winners will enjoy guided tours of birding locales and seminars provided by Audubon-certified experts including famed Audubon photographer Roy Toft. 

     One Grand Prize 10-day cruise will be awarded (cruise dates are November 1 to November 10, 2008).  Second prize includes a PENTAX K20D digital SLR system including a battery grip, an AF360FGZ flash, and 18-55mm and 50-300mm lenses in a sling bag.  Third prize is a waterproof PENTAX Optio W30 compact digital camera with silicone skin.   Winners will be announced in June 2008.   

     Qualifying binocular models are the PENTAX DCF ED Series (8x32, 8x43, 10x43, 10x50), the PENTAX DCF HRc Series (8x42, 10x42), and the PENTAX UCF WP Series (8x25, 10x25).  Each binocular model features a durable, waterproof, ultra-compact design and high quality optics for bright, sharp, clear images.  For more product information, visit: www.PentaxSportOptics.com.

     PENTAX Imaging Company is an innovative leader in the production of binoculars, digital SLR and compact cameras, lenses, spotting scopes, flash units, scopes, eyepieces, mobile printers and scanners.  For more than 80 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses.  With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.

 # # #

Media Contact: 

Michelle Martin

303.728.0224

michelle.martin@pentax.com

Consumers: 

1-800-877-0155 

pentaxinfo@pentax.com