Press

May 21, 2008

WYNIT ADDS PENTAX TO LINE-UP

WYNIT Adds PENTAX To Line-Up

(North Syracuse, NY) —May 21, 2008— WYNIT Inc., announced today plans to offer dealers access to the full line of PENTAX digital cameras and accessories. As a technological and photography leader with a solid heritage, PENTAX is a prominent contributor to the digital SLR and compact digital camera markets.

“We are very pleased to have PENTAX in our portfolio. The addition of such a major player in the photo market is great news for WYNIT and our dealers,” said Jay LaBarge, WYNIT vice president of marketing. “This relationship provides yet another great product line for our dealers and their customers just in time for the summer picture-taking season.”

PENTAX manufactures a wide range of digital cameras, ranging from the award winning K series of digital SLRs to full-featured and versatile compact digital cameras. The flagship PENTAX K20D and K200D are the newest models. Top selling compact models include the colorful Optio M50 Kit, the travel-friendly Optio E50, the tiny Optio S12, the big screen Optio V20, the stylish Optio Z10 and the popular waterproof Optio W series.

Each compact camera kit includes everything consumers need including the camera body, all cables, a rechargeable li-Ion battery and charge cradle (or convenient AA lithium batteries), AC plug cord, camera strap and software. Additionally, PENTAX offers a variety of accessories, colorful and protective skins, and cases that present opportunities for add-on sales.

With a heritage of SLR innovation, the award winning K series of PENTAX Digital SLR cameras have created significant “buzz” since the line was launched in 2006.

Promising reviews by various photo publications are circulating about the latest models and, most recently, the K200D received an Editor\'S Choice from digitalcamerareview.com in April 2008. This category features two camera bodies, two camera kits, three flashes and a complete line of lenses that are fully compatible with every PENTAX body ever manufactured.

In addition to this significant camera line, PENTAX offers a complete Sport Optics product line including binoculars, spotting and rifle scopes and accessories.   

For more information on these and other products from PENTAX, call WYNIT at 1-800-GO WYNIT, or visit www.wynit.com.

About WYNIT, Inc.

WYNIT, Inc. is a national distributor serving the Photo Specialty, Print and Presentation markets with the core purpose of improving the competitive advantage of their dealer and supplier partners. Since 1987, WYNIT has distributed internationally branded products to reseller customers ranging from the largest national retailers and eTailers, to small, independent specialty stores. The company is known for competitive pricing, expert sales support, no minimum-order requirements, just-in-time inventory and fulfillment drop-ship services. WYNIT operates multiple warehouses to provide coast-to-coast coverage. For more information, call WYNIT at 1-800-GO-WYNIT or visit www.wynit.com.

About PENTAX Imaging Company

PENTAX Imaging Company is an innovative leader in the production of digital SLR and compact cameras, lenses, flash units, binoculars, scopes, and eyepieces.  For more than 80 years, PENTAX has developed durable, reliable products that meet the needs of consumers and businesses.  With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.  For more product information, visit www.pentaximaging.com and www.pentaxslr.com.

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